Introduction to Business Textbooks introduces the new leader in the field and the most current text on the market, with easy-to-understand coverage of artificial intelligence.

Artificial Intelligence: Drive-Throughs That Predict Your Order?

Burger King "Inspired by pandemic lessons that kept customers in cars, chains are adding more lanes and curbside pickup, improving apps and testing menu boards that use artificial intelligence."

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What Insights Lie at the Intersection of Neuroscience and Marketing

"Research into the interplay between the discipline of neuroscience — which studies the brain and the nervous system — and marketing could help to explain how people make decisions, how they react to stimuli and what triggers might amplify or diminish the impulses that drive social interactions or even innovation in a business setting."

 

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Top Marketing Trends for 2020

'With the speed at which modern technology is growing and evolving, it is no surprise that everything that relies on it must move at a similarly breakneck pace. Digital marketing is no exception.

'With constant updates, new techniques, and changes to algorithms, digital marketers are frequently scrambling just to keep up. Being aware of emerging or continuing trends is a vital part of staying on top of the game.

'With a brand-new decade rapidly approaching, here are some of the top marketing trends for 2020.'

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