Which Introduction to Business Textbook Is Best for You and Your Students?

Business in Action, 8th Edition, is the ideal textbook for courses that aim to cover the full spectrum of contemporary business topics in the most efficient and successful manner possible.


HIGH-EFFICIENCY LEARNING WItHOUt COMPROMISES

Business in Action offers instructors and students a much-needed alternative to texts that are either overstuffed and overwhelming or so skimpy that they compromise essential coverage. With a full 20 chapters, including chapters dedicated to employee motivation, customer communication, financial markets, and banking, it has the same scope as other comprehensive textbooks while being up to 20 percent shorter. There is no filler and no fluff, and the examples were chosen carefully to illustrate important points, without overloading the text. We invite you to do side-by-side comparisons with any other business textbook to see which one will make the best use of students’ limited time and energy for studying.


VIGNETTES AND CASE STUDIES BRING BUSINESS CONCEPTS TO LIFE

Every chapter is bookended with a vignette/case study pair that help students grasp the principles covered in the chapter. The chapter-opening vignette introduces a company faced with a major strategic challenge and encourages students to imagine how they would address that challenge. The chapter-closing case study describes the strategic choices the company’s leaders made, including how they applied the concepts students just learned in the chapter. Three critical thinking questions require students to apply the concepts covered in the text. Plus, students can find out more about the company featured in the case by completing the “Learn More Online” exercise. In this edition, six of the vignette/case studies are all new, and the rest have been updated to reflect the most recent decisions faced by each featured company.
 

OBJECTIVE DRIVEN DESIGN WITH INFORMATION CHUNKING AND INTERIM CHECKPOINTS

Every chapter is divided into six concise segments, each focused on its own learning objective and offering a comprehensive checkpoint to help students review and reinforce what they’ve learned. With this approach, each learning objective segment is treated almost as a mini-chapter within the chapter, letting students pace their intake and memorization, rather than having to review an entire chapter at once. The consistent six-part structure also simplifies course planning and class time allocation for instructors, and it helps students organize their reading, review, and test preparation.
 

VISUAL LEARNING FOR A NEW GENERATION OF STUDENTS

Business in Action takes efficiency and student-friendly design to an entirely new level, with more than 150 Exhibits That Teach. These unique diagrams, infographics, and other exhibits address the challenge of getting students to read long passages of text by presenting vital concepts visually. The emphasis throughout is on productive learning—on helping students minimize the time they spend reading while maximizing their learning outcome. This value-added approach to visuals is in sharp contrast to books that try to entertain with decorative photos, cartoons, or fractured page designs that disrupt the flow of reading and thereby force students to spend even more time reading.


Visit Teaching Introduction to Business for valuable information for instructors of this course.

 

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